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Haldiram’s Marketing Strategies
By Vasim Samadji
Apr 2, 2025

When we say Bhujia, which brand comes to your mind? Chances are Haldiram’s pops on...

How Brands Are Using Memes in Their Marketing
By Shefali Pandey
Mar 30, 2025

If you use social media, you might have come across at least one or two...

How Myntra Became India’s Fashion Giant Through Marketing
By Shefali Pandey
Mar 28, 2025

When you think of online fashion in India, Myntra is a name that immediately comes...

Why Nostalgia Marketing Works Even for Gen Z
By Shefali Pandey
Mar 28, 2025

Nostalgia marketing is one of the most powerful strategies brands can use today. It taps...

Marketing Strategies that Made Amul a Memorable Brand
By Vasim Samadji
Mar 5, 2025

Show us one person in our country who doesn’t know Amul. Isn’t it the benchmark...

How Bacca Bucci Made It’s Space in the Crowded Sneaker Market in India
By Vasim Samadji
Feb 25, 2025

India’s footwear market is highly competitive.  If you look at the below data, even big...

Decoding Iconic Brands
By Vasim Samadji
Feb 21, 2025

When you think of a certain thing like a phone —- Which brand comes to...

Want to Be the Next Big Jewellery Brand? Here’s How to Do It Like Tanishq
By Vasim Samadji
Feb 18, 2025

We know why you’re here. You want to know what Tanishq did right and learn...

Most Talked About Valentine’s Day Campaigns in 2025
By Vasim Samadji
Feb 18, 2025

Valentine’s Day campaign took a different turn this time as we saw campaigns that catered...

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