Author bio

Shefali Pandey

The founder and partner of Flora Fountain, Shefali leads the Content and Technology divisions. A one-time engineer who started her career writing front-end code, she took a detour sometime during her 9 years in New York, studied journalism and started writing prose, poetry and sometimes jokes. She now has 15 years of experience in various segments of digital media and writing.  A lover of all things Bollywood, horror, good food and comedy, she curates #RickPick on Instagram to celebrate everyday kitsch, especially in auto-rickshaws. Her lifelong fascination with Bombay inspired the company's name, serving as its initial home and attracting valued clients. Evolving from a website and content-focused agency with renowned clients like National Geographic Traveller, Flora Fountain has now flourished into a 360-degree digital agency in Ahmedabad. Beyond her entrepreneurial pursuits, Shefali is also a stand-up artist and a co-founder of the comedy collective named Mahila Manch in Ahmedabad. Her creative pursuits in comedy is her way of showcasing her versatility and dedication to exploring new avenues of artistic expression.

Latest Posts by Shefali Pandey

Understanding the New Era of AI SEO and What You Need to Know
By Shefali Pandey
Feb 27, 2024

SEO has been with us for nearly 20 years, playing an important role in digital...

Know the 10 Key Metrics To Measure Your SEO Performance
By Shefali Pandey
Feb 27, 2024

Imagine your website as a contestant in a massive competition where the top 10 winners...

SEO Strategy For 2024: Expert Tips To Optimise And Improve Website Rankings
By Shefali Pandey
Feb 24, 2024

SEO is becoming a standard part of digital marketing because it’s one of the best...

How GMB Rankings Boost Your Website Ranking
By Shefali Pandey
Feb 20, 2024

SEO is commonly known for achieving higher rankings on SERPs, and you have probably heard...

Why Gujarat Tourism Moved on From Amitabh Bachchan? Case Study on Digital Marketing For Tourism
By Shefali Pandey
Feb 2, 2024

“Kuch din to Guzaaro Gujarat mein”… this tagline brings up many memories and nostalgia hits....

How to Talk with Hurati’s: A Look Into TOV & Personality of The Diamond City
By Shefali Pandey
Jan 27, 2024

When you hear Surat, the first thing that comes to your mind is..Diamonds, right? Pan...

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