Imagine your competitors are effortlessly capturing leads, closing deals quickly and becoming the top names in the Indian real estate market. They have started using the latest technology, impressing their audience with virtual tours and predicting market trends accurately with data using artificial intelligence. Meanwhile, you’re still relying on traditional methods, watching as opportunities pass you by. The future of real estate in India is already here and the big question is, are you ready to embrace it? If your real estate brand isn’t keeping up, you risk being left behind. The digital revolution isn’t a distant dream; it’s happening right now. Don’t wait until it’s too late to catch up. Find out if your real estate brand is truly prepared for the future. Let us help you with current market trends and tips for building a brand in real estate.
Table of Contents
- Current Market Trends of Real Estate
- Embrace Technology and Innovation
- 4 Strategies for Future of Real Estate Marketing
- In Conclusion
- Frequently Asked Questions
Current Market Trends of Real Estate
Traditional methods of real estate marketing before digitalisation involved things like print advertising, face to face client meetings, network and referrals, brokerage listings and signages. But in today’s world whenever a person is interested in buying a property or house their first instinct is to search for it online. Very rarely we think anyone will go roaming on roads searching for signage advertising. So your job in the current time becomes to make sure that your real estate brand is visible and clickable online on search pages. You can do this by hiring a digital marketing agency, they can help you strategise for building a brand in real estate.
Looking at the market trends of real estate currently, In India Market size is estimated at USD 0.33 trillion in 2024 and is expected to reach USD 1.04 trillion by 2029, growing at a CAGR of 25.60% during the forecast period (2024-2029).This rapid growth shows how crucial it is to stay updated with current market trends. For the same reasons, real estate marketing and branding are essential. They help developers and agents stand out and build trust with potential buyers. Using digital platforms, targeted ads and innovative marketing strategies, real estate brands can effectively showcase their strengths and attract discerning customers.
Embrace Technology and Innovation
When it comes to real estate technology trends, it is important for any real estate brand to keep up with new innovations in the industry. In the age of digitalisation, these trends are online presence and SEO to increase your brand visibility or mobile optimisation for convenience of users. Let us take you through 5 major new innovations that you can include in your real estate marketing strategies for better visibility online.
1. Online Presence and SEO
As we talked before, online presence is important to reach your audience in the most convenient way. Big real estate brands in today’s world are making sure that they build websites and online presence across every platform. So that anyone who searches them online knows what they have to offer to the market. A well-designed website that includes all necessary information helps clients distinguish and decide to choose your services. You can ensure that your website is well developed and optimised by consulting a website development company.
Good keyword research is essential for effective real estate SEO(search engine optimisation). It helps real estate brands align their website content and meta tags with what potential clients are searching for. Tools like Google Keyword Planner and SEMrush assist agents in finding profitable keywords that drive targeted traffic to their websites.
Adding to it, real estate SEO uses specific long-tail keywords that clients often use when searching for properties. Instead of broad terms like “real estate agent,” realtors optimise for phrases like “luxury real estate agent in Ahmedabad” or “flats for sale in Mumbai” This approach helps attract highly interested leads actively looking for properties in those areas.Most of the times brands prefer hiring SEO company to help them strategise and execute their SEO plan.
2. Mobile Optimisation
Well, a mobile-friendly website is key for attracting more visitors from Google searches, especially those using phones to browse properties. When your real estate site is easy to use on any device, Google is more likely to rank it higher, boosting visibility. You can also impress visitors with fast-loading property photos and virtual tours. Making it easy for potential buyers to contact you with a single tap enhances user experience. Though optimising your site for mobile may require investment, the long-term benefits make it a worthwhile investment in building a brand in real estate.
3. Build trust with reviews and testimonials
Showing off people what your clients say about you can make people trust you more when you’re selling houses. Put these nice things clients say on your real estate website to show how good you are. It helps bring more people to your site and shows you know a lot about houses. If young people like your work, use apps like Instagram. If older people are your clients, try LinkedIn or Facebook. This helps you connect better with them and show you’re great in the real estate business.
4. Utilise artificial intelligence for data insights
AI is set to become a major tool in real estate for valuing properties, analysing trends and predicting prices. Currently, cloud-based analysis focuses on factors like property type, size, price range and location to estimate property values. This technology has already helped real estate experts learn from large datasets and gain detailed insights.
In the future, AI will integrate advanced algorithms with social data such as logistics, amenities, weather patterns, sunlight exposure, traffic levels, pollution and local activities. This will provide more accurate insights into the property market, helping buyers find the right property and speeding up transactions for brokers and agencies.
In the USA, leading property advisors already use AI models backed by Big Data to assist buyers. In India, basic AI models are starting to be used, with advanced platforms expected to gain traction soon. As AI evolves with each transaction, its adoption is likely to accelerate across the industry. Getting updated with AI models like this is important to stay ahead from your competition and build a real estate brand.
5. Adopt virtual tours and 3D visualisation
Virtual reality in real estate is spreading like wildfire. It allows potential buyers to take virtual house tours, offering a detailed and interactive view of properties. These tours are far more immersive and accurate than traditional photos and videos, making them a great tool for both buyers and investors. Let us take you through why virtual tours are convenient?
1. Convenience and Accessibility
Virtual tours let you explore a house anytime without scheduling appointments or travelling. Whether you’re nearby or far away, you can view the property at your convenience.
2. Informed Decision-Making
With virtual tours, you can thoroughly examine a property, checking out each room and the overall layout. This helps you decide if the house meets your needs before moving forward, reducing the need for multiple physical visits and saving time and money.
3. Enhanced Property Visibility
Listings with virtual tours attract more serious buyers. These tours give a deep understanding of the property, helping you connect emotionally and make more focused decisions.
4. Safety and Security
Virtual tours offer a safe alternative to in-person showings, adhering to social distancing guidelines. While some physical visits may still be needed, virtual tours reduce the risks and inconveniences associated with travel and face-to-face meetings.
4 Strategies for Future of Real Estate Marketing
1. Leverage Content Marketing
In today’s real estate industry, content creation is more important than ever for boosting sales and for the future of real estate. With the rise of digital operations, many businesses are finding their footfall on social media by using content marketing—creating and sharing valuable articles, videos, podcasts and more. This strategy helps to attract, engage and keep an audience.
For real estate brands, content marketing is a powerful tool to raise brand awareness and generate leads. When you optimise blog posts for search engines, you can draw organic traffic to your website, cutting down on expensive ad costs. Creating regular content about the real estate industry keeps your brand visible and relevant. Working with a content creation company is what mostly companies find hasslefree. Here are some of the key benefits:
- Providing helpful content that addresses common questions or concerns builds trust.
- Consistently offering valuable information helps establish you as a reliable source.
- Content gives you something valuable to share on social media, increasing your reach.
- The more content you produce, the more people become familiar with your brand.
- High-quality content showcases your expertise and professionalism.
- Optimised content helps your website rank higher in search engine results, driving organic traffic.
- Content that educates and informs tends to attract more serious, qualified leads.
2. Retargeting campaigns
To effectively remarket your property to an online audience, focus on targeting only those viewers who have actively engaged with your microsite by scrolling down. Many users may leave the site after viewing just the first section, so it’s not efficient to remarket to those who haven’t interacted with your content. Using Google Tag Manager (GTM), marketers can capture scrolling events in Google Analytics. By setting a scroll rate of 25%, 50%, 75% or 100%, you can track user engagement levels. For instance, you can create an audience of users who have scrolled to at least the second fold of your microsite, ensuring your remarketing efforts are directed at those who have shown genuine interest. The goal is to exclude non-engaged users from your remarketing list, allowing you to focus your bids and budgets on those who are more likely to convert. This technique will help you influence your audience to choose you and stay ahead in competition.
3. Focus on Influencer Marketing
Real estate brand can attract Gen Z’s attention by teaming up with social media stars. These influencers are young, relatable and authentic. When they talk about a brand, their followers trust them more. Another way to connect with Gen Z is by working with micro-influencers, who have smaller but super loyal fan bases. These micro-influencers know a lot about their specific interests and can give good advice about what Gen Z likes. By collaborating with them, companies can better understand and meet Gen Z’s needs.Gen Z loves real and honest content, so sharing photos and videos from actual customers who had great experiences with a brand builds trust.
Adding to it, Gen Z enjoys looking at cool and creative pictures and videos. Real estate companies can partner with influencers to create high-quality content that shows off properties and provides useful information about the area.
4. Sustainability and Green Building
In India, there’s a growing push towards green buildings. The real estate sector is leading this charge as the country aims for a more sustainable future. With a focus on cutting down greenhouse gases, boosting energy efficiency and using renewable energy, India is making big strides in sustainability. The need for eco-friendly practices is urgent and the real estate industry is responding actively. India is dedicated to sustainability, seen in its use of energy-efficient designs, renewable energy and eco-friendly materials in construction. The rise of green buildings in cities shows how serious India is about this commitment.
In Conclusion
Now that you have the knowledge about the trends and innovation of real estate, we are pretty much sure that your real estate brand is future ready! By now you know that,if you want your real estate business to do well, you need to be online where people can find you easily. That means having a great website and showing up in Google searches.
Another cool thing is using social media and working with influencers to show off houses. This helps people trust your business more. Also, being eco-friendly is becoming super important. Using green buildings and saving energy is a big deal now. So, if you want your real estate business to be the best, focus on these things. If you’re ever in doubt, reach out to a real estate digital marketing agency. They’re the key to making your digital marketing efforts shine.
Our digital marketing agency can help your real estate business conquer the digital world. Contact us at hello@florafountain.com to schedule a call, discuss your goals and help you achieve them.
Frequently Asked Questions
Vasim Samadji is a partner at Flora Fountain, where he leads the Business and Marketing Strategy divisions. He is a seasoned professional with an MBA in marketing and over a decade of experience working with multiple MNCs. Vasim is a firm believer in the power of creation and he is...
