How the Virality of Memes is Used for Marketing? - Flora Fountain
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How the Virality of Memes is Used for Marketing?


You would have experienced this a lot: you are scrolling through your social media feed, and suddenly, you see an image that makes you snort out loud. It’s a meme – a funny, relatable picture with a clever caption that perfectly captures a current event or a shared human experience. You chuckle, share it with your friends and move on with your day.

But what if I told you that that seemingly silly meme could be a powerful marketing tool? It’s true! Meme marketing, the art of using memes to promote your brand or product, has become a popular strategy for businesses of all sizes.

Table of Contents

  1. What are Memes?
  2. Understanding the Psychology of Memes
  3. Examples of Viral Meme Template
  4. How to Do Meme Marketing For Your Business?
  5. Conclusion
  6. Frequently Asked Questions

What are Memes?

Before we delve into the how-tos, let’s rewind a bit. What exactly are memes? Memes are cultural phenomena that spread rapidly online, often through social media. They can be images, videos or even phrases that are captioned with humour or commentary.

The key to a meme’s virality lies in its cultural relevance. Memes tap into shared experiences, emotions and inside jokes, making them instantly relatable and engaging.

Understanding the Psychology of Memes

So, what makes us laugh, share and obsess over memes? It all boils down to psychology. Here are a few reasons why memes resonate with us:


Laughter is a universal language and memes often use humour to connect with audiences on a deeper level.


Memes capture the absurdity and hilarity of everyday life, making us feel like we are not alone in our experiences.

Social Currency

Sharing memes is a way to connect with others and show that we are “in the know” about current trends.

Emotional Connection

Memes can evoke a range of emotions, from joy and amusement to nostalgia and even anger. This emotional connection makes them more memorable and impactful.

Examples of Viral Meme Template

Distracted Boyfriend

Distracted Boyfriend

Women yelling at the cat

Women yelling at the cat

Success Kid

Success Kid

Running Away Balloon

Running Away Balloon

Buff Doge vs. Cheems

Buff Doge vs. Cheems

Disaster Girl

Disaster Girl

Roll Safe Think About It

Roll Safe Think About It

How to Do Meme Marketing For Your Business?

Now that you understand the power of memes, let’s explore how you can leverage them for your business:

Find Your Niche

Don’t try to be everything to everyone. Identify your target audience and the types of memes they’re likely to find funny and relatable.

Stay Up-to-Date

Memes have a short shelf life, so it’s crucial to stay on top of current trends and cultural references.

Authenticity is Key

People can smell forced humour from a mile away. Make sure your memes are aligned with your brand voice and personality.

Quality Matters

Invest in high-quality visuals and captions. Grainy images and poorly written jokes will only reflect poorly on your brand.

Track Your Results

Just like any other marketing strategy, it’s important to track the performance of your meme campaigns. This will help you understand what’s working and what’s not.

If you are considering incorporating meme marketing into your strategy, consider working with a meme marketing agency in India. These agencies have a deep understanding of the Indian market and can help you create culturally relevant memes that resonate with your target audience.


Memes are more than just funny pictures; they are a powerful cultural phenomenon that can be used for marketing success. By understanding the psychology of memes and following the tips outlined above, you can create meme campaigns that are both hilarious and effective in promoting your brand.

Let’s have fun with your brand. Contact our meme marketing agency at We help you create authentic, creative and humourous memes for your brand. Watch your brand engagement soar!

Frequently Asked Questions

It depends! Meme marketing can be a great fit for businesses that have a casual and relatable brand voice. However, it’s not suitable for every industry or brand.
The cost of meme marketing can vary depending on the scope of your campaign and whether you choose to work with a meme marketing agency.
It’s generally not advisable to use memes without permission. Respect copyright laws and consider creating your own original content.

Vasim Samadji is a partner at Flora Fountain, where he leads the Business and Marketing Strategy divisions. He is a seasoned professional with an MBA in marketing and over a decade of experience working with multiple MNCs. Vasim is a firm believer in the power of creation and he is...

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