Ever wondered how a cat video can boost your bottom line? Welcome to the world of meme marketing. It’s time to stop scrolling and start profiting. Memes are 60% more likely to attract customers into buying your product/service. However, you need a powerful strategy to make meme marketing work for you. If you implement an effective meme marketing strategy, you can significantly boost your engagement rates.
Memes, with their humour and relatability, can go viral, in a matter of hours. Hence, understanding and utilising meme marketing can significantly enhance your brand’s visibility and customer engagement.
In this comprehensive guide, we will explore what meme marketing is, why it works, and how you can effectively incorporate it into your marketing strategy to drive business growth.
Memes are a potent tool for businesses, with the potential to boost customer acquisition by 60%. But harnessing their power requires a strategic approach. By effectively implementing meme marketing, you can skyrocket engagement rates and significantly enhance your brand’s visibility.
Memes, with their ability to go viral in a matter of hours, offer unparalleled reach and relatability. This guide will delve into the world of meme marketing, exploring how to leverage this trend to drive business growth.
Table of Contents
- What is Meme Marketing for Business?
- Why Use Meme Marketing for Business Growth?
- Psychological Reason Behind Memes Being Shareworthy
- How to Successfully Leverage Meme Marketing?
- Keep It Simple
- Timing Is Everything
- Maintain Brand Consistency
- Use Trending Reels for Meme Marketing
- Does Your Brand Need Meme Marketing?
- Conclusion
What is Meme Marketing for Business?
Meme marketing includes engaging your customers by using humour in your posts. By doing this, your brand appears more human to your customers. Moreover, users cannot ignore a funny meme.
They will ignore an ad but not a meme as they find themselves in that meme. So, in a way, meme marketing is touching the pain points of your consumers by incorporating humour into the post.
Why Use Meme Marketing for Business Growth?
Multiple aspects make meme marketing worthy of attracting customers online. Here’s why you should use meme marketing to grow your reach.
- Cost-effective: You can create memes with minimal resources. You just need a meme expert in your team. This makes it very cost-effective as you can reach more people with minimum investment.
- Relatable: They often reflect everyday experiences and emotions, making them highly relatable to a wide audience.
- Shareable: Memes have 10x reach than regular graphical posts. Their humorous and engaging nature makes people want to share them with friends and family.
- Viral Potential: Memes can spread like wildfire, reaching a vast audience in a short amount of time. Because guess what? Out of all the content that is shared online, 85% is just memes.
Psychological Reason Behind Memes Being Shareworthy
According to an article by Psychology Today, people love memes because it evokes certain emotions. These emotions can be negative or positive like joy (funny), disgust (they could find it dumb) or anger (they might be offended).
In all these scenarios they are likely to share it — which eventually creates a chain and makes it viral.
So, your goal is to make fun and relatable memes so that more people share it. For this, you need to be extremely observant about everyday situations which are relatable for masses.
For example, the look between y and i on your keyboard was trending recently. Now how do you connect it with your brand? Answer that question and you will be able to create a good meme out of it.
Here’s an example of the same meme we create for our client Waghbakri
We all know people love having tea in India. It doesn’t matter what time of the day it is — they are always up for it. We tapped into this emotion and made a relatable meme out of this.
Reach out to us if you are looking for a meme marketing agency.
How to Successfully Leverage Meme Marketing?
Meme marketing can sometimes go wrong if you don’t know how to implement it correctly. Because creating memes takes a great amount of expertise — from catching the right nerve to adding humour, you need everything to make the campaign successful. In that case, a Meme marketing agency is the best choice for you.
Here’s how you can create viral memes for your brand.
1. Keep It Simple
The best memes are often the simplest. Avoid overcomplicating the message or the visuals. Zomato uses the same principle for their meme marketing campaigns.
Look at this meme by zomato and you will get an idea. They just used a picture with some text on it. They even kept the language simple but see how impactful it became with that clever wordplay of “Feelings” & “Fillings”.
— zomato (@zomato) December 23, 2022
2. Timing Is Everything
Some memes have a short lifespan. Because trends come and go. So it’s important to strike while the iron is hot and capitalise on current trends and events.
These events could be anything. For instance, the government announced the union budget recently and brands shared their take on it with memes.
Look at this post, and you will know.
These posts are also an example of moment marketing. Now what is moment marketing? It is all about figuring out which events would appeal to masses and using it to spread awareness of your brand.
Take the T20 World Cup for example. It was a huge event for us as Indians. On top of it — We won the match. Everyone was filled with joy at this point. So you could capitalise on this emotion and market your brand.
Here’s an example of how we did it for our client Ajay’s Cafe.
3. Maintain Brand Consistency
While it’s important to be humorous and trendy, ensure your memes align with your brand’s voice and values.
For a brand to succeed, it’s essential to build a connection with the audience and maintain it.
So, don’t let your brand lose its personality. Remember, gen-z and millennials are attracted to brands that feel more familiar and appear to be more human.
So take help from the experts to maintain a consistent brand voice and personality.
4. Use Trending Reels for Meme Marketing
It sounds difficult but it’s the easiest way to jump into the trends. You could feature people behind your brand in the reels. However, do it smartly — ensure that you incorporate your product in a relatable way.
Watch this reel by Wagh Bakri tea and you will know what we are talking about.
Does Your Brand Need Meme Marketing?
It’s the content marketing strategy that makes brand communication effective. Meme marketing is one type of content strategy. For it to work for you, your brand personality must fall into a certain category.
Your brand may need another type of content strategy based on the archetype. Because when it comes to content marketing, it’s not one size fits all.
Want to know the correct content marketing strategy for your brand? Reach out to us!
Conclusion
Meme marketing is a potent tool to gain virality and expand your reach online. With the right strategy and approach, you can maximise the impact of meme marketing and achieve remarkable engagement.
By understanding your audience, staying updated with trends, and creating relatable and authentic content–you can harness the power of memes to enhance your brand visibility and customer engagement.
Lastly, to tap into your customer’s emotions with meme marketing — hire the best digital marketing agency. Use a mix of different content marketing strategies to successfully establish yourself in the online space.
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The founder and partner of Flora Fountain, Shefali leads the Content and Technology divisions. A one-time engineer who started her career writing front-end code, she took a detour sometime during her 9 years in New York, studied journalism and started writing prose, poetry and sometimes jokes. She now has 15...
