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By Vasim Samadji
Mar 5, 2025

Show us one person in our country who doesn’t know Amul. Isn’t it the benchmark...

By Vasim Samadji
Feb 25, 2025

India’s footwear market is highly competitive.  If you look at the below data, even big...

By Vasim Samadji
Feb 21, 2025

When you think of a certain thing like a phone —- Which brand comes to...

By Vasim Samadji
Feb 18, 2025

We know why you’re here. You want to know what Tanishq did right and learn...

By Vasim Samadji

Valentine’s Day campaign took a different turn this time as we saw campaigns that catered...

By Shefali Pandey
Feb 10, 2025

AI is the talk of the town and let’s face it— it’s here to stay...

By Vasim Samadji

If you've ever found yourself reaching for a packet of crispy snacks at your local...

By Shefali Pandey
Feb 7, 2025

Whole Truth Foods has cracked value-based brand building. Founded on the belief that food should...

By Shefali Pandey
Jan 30, 2025

Marketing is full of surprises. Every now and then, a campaign comes along that makes...

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