Author bio

Shefali Pandey

The founder and partner of Flora Fountain, Shefali leads the Content and Technology divisions. A one-time engineer who started her career writing front-end code, she took a detour sometime during her 9 years in New York, studied journalism and started writing prose, poetry and sometimes jokes. She now has 15 years of experience in various segments of digital media and writing.  A lover of all things Bollywood, horror, good food and comedy, she curates #RickPick on Instagram to celebrate everyday kitsch, especially in auto-rickshaws. Her lifelong fascination with Bombay inspired the company's name, serving as its initial home and attracting valued clients. Evolving from a website and content-focused agency with renowned clients like National Geographic Traveller, Flora Fountain has now flourished into a 360-degree digital agency in Ahmedabad. Beyond her entrepreneurial pursuits, Shefali is also a stand-up artist and a co-founder of the comedy collective named Mahila Manch in Ahmedabad. Her creative pursuits in comedy is her way of showcasing her versatility and dedication to exploring new avenues of artistic expression.

Latest Posts by Shefali Pandey

By Shefali Pandey
Aug 21, 2025

The question "Is Google being replaced by AI?" is going beyond a hypothetical debate and...

By Shefali Pandey

Taylor Swift has over 280 million followers on Instagram but you won’t find her chasing...

By Shefali Pandey
Aug 20, 2025

When OpenAI unveiled GPT-5 on August 7, 2025, the digital marketing world anticipated a revolutionary...

By Shefali Pandey
Aug 14, 2025

Meta has done it again. From Snapchat-inspired Stories to TikTok-style Reels, Instagram has long walked...

By Shefali Pandey

Something is exciting about a brand that wins quietly. No celebrity tie-ins, no shiny app,...

By Shefali Pandey
Aug 13, 2025

Larger-than-life schools. Louder-than-reality love stories. And a Louis Vuitton bag that’s practically a character of...

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