Author bio

Shefali Pandey

The founder and partner of Flora Fountain, Shefali leads the Content and Technology divisions. A one-time engineer who started her career writing front-end code, she took a detour sometime during her 9 years in New York, studied journalism and started writing prose, poetry and sometimes jokes. She now has 15 years of experience in various segments of digital media and writing.  A lover of all things Bollywood, horror, good food and comedy, she curates #RickPick on Instagram to celebrate everyday kitsch, especially in auto-rickshaws. Her lifelong fascination with Bombay inspired the company's name, serving as its initial home and attracting valued clients. Evolving from a website and content-focused agency with renowned clients like National Geographic Traveller, Flora Fountain has now flourished into a 360-degree digital agency in Ahmedabad. Beyond her entrepreneurial pursuits, Shefali is also a stand-up artist and a co-founder of the comedy collective named Mahila Manch in Ahmedabad. Her creative pursuits in comedy is her way of showcasing her versatility and dedication to exploring new avenues of artistic expression.

Latest Posts by Shefali Pandey

By Shefali Pandey
Aug 30, 2025

Take a look around you, everyone is scrolling. From bored commuters to overworked professionals seeking...

By Shefali Pandey
Aug 28, 2025

Taylor Swift just announced her engagement… and yes, the internet instantly went into meltdown mode....

By Shefali Pandey
Aug 26, 2025

How does a school dropout become THE poster boy for modern Indian intellect? Have you...

By Shefali Pandey
Aug 22, 2025

The spider-man pointing at each other meme has gone beyond the realms of just being...

By Shefali Pandey

In the world of digital advertising, numbers tell stories. Not just any stories, stories of...

By Shefali Pandey
Aug 21, 2025

In the world of fast fashion, two giants stand miles apart in strategy yet neck-and-neck...

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