Why Big Brands are Using Moment Marketing & You Should Too

The concept of “moment marketing” has taken the advertising world by storm, with big brands like Amul, Zomato, Coca-Cola etc seizing the moment to engage with their audience in real-time.

But what’s the buzz about? You might wonder. The biggest reason why it works is because it taps the common sentiment of the masses at the moment.

For example — a cricket match. Everyone is so much invested in the game. As a result, you can smartly capitalise on their emotions and use it as an opportunity to engage them.

And we will give you all the right reasons to do moment marketing but before that — let’s understand what exactly is moment marketing, and why should your brand jump on this trend.

Table of Contents

1. What is Moment Marketing?
   • Moment Marketing Posts for Deadpool & Wolverine
   • Moment Marketing Posts for Budget
2. Why Should You Do Moment Marketing?
   • Sky-High Engagement
   • Improved Brand Image
   • Marketing on a Budget
   • Virality Potential
   • Community Building
3. How to Pull Off Moment Marketing Like a Pro
   • Know What’s Trending
   • Be Ready to Move — Fast
   • Know Your Customers
   • Make it Creative
   • Always Remember Your Brand Values
4. In Conclusion
5. Frequently Asked Questions

What is Moment Marketing?

Moment marketing is all about leveraging current events, trends or cultural moments to create highly relevant and engaging content.

These events could be the release of a big movie like Deadpool & Wolverine, the announcement of a budget or anything that unites the masses.

We saw many big brands making rounds with moment marketing posts about these events.

Here are a few of them :

Moment Marketing Posts for Deadpool & Wolverine

Moment Marketing Posts for Budget

This approach allows brands to connect with their audience on a personal level, using humour, wit and emotional appeal to capture attention.

Unlike traditional marketing campaigns that you plan months in advance, you need to be spontaneous with moment marketing.

Why Should You Do Moment Marketing?

Moment marketing offers much more than you anticipate. At its core, moment marketing is all about seizing those fleeting, buzzworthy moments and turning them into opportunities to connect with your audience.

Let’s understand the benefits of moment marketing.

1. Sky-High Engagement

When there’s an ongoing trend, usually the sentiment of people is very strong. As a result, you automatically get more engagement and people can already relate to it. Moment marketing always sparks conversations and gets people to engage quite actively.

See the amount of links and comments this post got for example.

And it’s not just about social media engagement also. Take Amul for example. They always do ads featuring “The Amul Girl” when some moment marketing worthy event is ongoing.

This increases their brand recall and everyone remembers Amul as a brand constantly, even when one is not purchasing Amul products.

2. Improved Brand Image

When you regularly talk about what is going on, people eagerly wait for your take. So think of it as a person. If someone in your network has unique opinions, you are always curious to know what they have to say.

The same applies for your brand also. So it’s not just about selling. Moment marketing also helps you build a strong image of your brand over time.

3. Marketing on a Budget

You don’t need a blockbuster budget to win at the moment marketing. It’s all about being smart, quick and creative.

You can win with just one creative post for each moment. This way slowly but steadily you can start moment marketing even with a minimal marketing budget.
Because moment marketing often relies on clever copy, timely posts and a deep understanding of your audience—elements that don’t necessarily cost a lot of money.

As a social media marketing agency, we can help you nail moment marketing on social media.

4. Virality Potential

When your content hits the sweet spot of timing, relevance and creativity, it can spread like wildfire across social media platforms. As a result, your brand can get immense exposure far beyond what paid ads might achieve.

Let’s understand virality potential with an example. Do you remember when Ronaldo just put the bottle of Coke aside at a conference and the share price of Coca-Cola dropped?

Fevicol spotted this opportunity and started a moment marketing campaign on social media. The punchline “ Na bottle hategi, na valuation ghategi” was a hit. They posted this on Instagram, Facebook and Twitter and the rest is history.

According to an article by Social Samosa, the post was literally trending on Twitter. And that’s not it. The post got shared 80000 times and they immediately got 2.2K new followers.

However, there are a lot of other factors involved here as well. These factors could be how well-known is your brand, how well you have managed to build a following online, whether your brand voice is consistent etc etc etc

So, partner with a digital marketing agency in Mumbai to ensure all the factors are in place.

5. Community Building

Moment marketing isn’t just about the here and now—it’s about building a community. When your brand consistently engages with relevant moments, you’re not just chasing trends; you’re creating a narrative that your audience wants to be part of.

This ongoing dialogue helps to build a tribe of loyal followers who look to your brand for a certain kind of content and engagement.

When you consistently participate in cultural conversation — your brand becomes a regular part of your audience’s online experience.

Over time, this consistency builds trust and loyalty, turning casual followers into brand advocates who actively promote your brand within their own circles.

How to Pull Off Moment Marketing Like a Pro

So, you’re convinced that moment marketing is a must-have in your strategy. But how do you actually pull it off? Here are the steps to making it work for your brand:

1. Know What’s Trending

To succeed in moment marketing, you need to be constantly aware of what’s happening in the world. You should always keep tabs on news, trends, social media conversations and even memes that are gaining traction.

We know it can be overwhelming, but that’s the only way you can initiate moment marketing. Because if you don’t know moments, how will you do moment marketing?

You can always check the trending section on Twitter (now X). You can also follow brands that do moment marketing well. If you come across their post on a certain topic, you know it’s trending.

2. Be Ready to Move — Fast

In moment marketing, speed is crucial. The quicker you can respond to a trend or event, the more relevant your content will be.

In order to be quick, you can predict some things in advance. For example world-cup match outcomes. If Team India is playing there could be just two outcomes— either they win or they lose.

You can plan creatives for both scenarios in advance to be quick.

Additionally, create a team that just works on moment marketing. This way you can save yourself from the hassle of keeping up-to-date with everything on top of your everyday tasks.

In that case, you can partner with us for timely moment marketing support in addition to digital marketing services.

3. Know Your Customers

Not every trend will resonate with your audience. For example, union budget — if your audience is Gen Z, they might not even care about it. However, they will know about a popular web series or movie.

So don’t follow the trends blindly. Understand your customers’ preferences, values and interests.

4. Make it Creative

Moment marketing is about being quick, but it’s also about being clever. Look for unconventional ways to tie your brand into the trending topic. It could be a humorous twist, a visual pun or something else.

Take inspiration from other brands if required. Usually, when you are starting out, most of your ideas will come from there only.

5. Always Remember Your Brand Values

Even when you’re chasing trends, it’s important to stay true to your brand’s voice and values. You cannot suddenly talk in a sarcastic manner one day if you have been talking in a sophisticated manner all along.

Maintaining the brand tone is very important. Otherwise, the audience will not remember you. And always try to relate the moment with your brand, if you aren’t able to — it’s okay to give it a miss.

Conclusion

Moment marketing offers a unique opportunity to connect with your audience. Whether you’re a global giant like Coca-Cola or a national favourite like Amul, moment marketing can help you stay top-of-mind and build deeper connections with your audience.

However, moment marketing is also complex and fast-paced while being incredibly powerful. It requires not just creativity but also speed, strategic planning and a deep understanding of your audience. That’s where we come in.

As a digital marketing agency with a passion for helping brands shine, we can take the guesswork out of moment marketing for you.

We will monitor trends for you and craft spot-on content to make sure your brand is always at the right place at the right time.

Frequently Asked Questions

Vasim Samadji

Vasim Samadji is a partner at Flora Fountain, where he leads the Business and Marketing Strategy divisions. He is a seasoned professional with an MBA in marketing and over a decade of experience working with multiple MNCs. Vasim is a firm believer in the power of creation and he is...