Raymond, MDH, Sikandar, Hamdard.
These brands hardly need an introduction. Just their names evoke rich heritage, unmatched quality and a certain old-world charm. But despite their colossal budgets and decades of goodwill, these legacy brands face a unique challenge – connecting with the modern, digitally-savvy Gen Z.
So, how do legacy brands like these reach a generation that grew up with smartphones in their hands and a world of information at their fingertips? That’s exactly what we’ll be diving into in this blog: Social media marketing tips for traditional brands.
Table of Contents
- What is a Legacy Brand?
- Challenges Faced By Legacy Brand
- How Does Social Media Marketing Help Legacy Brands?
- How Can We Help?
- In Conclusion
- Frequently Asked Questions
What is a Legacy Brand?
A legacy brand isn’t just any old business. It’s a brand that has stood the test of time, typically run by the second or third generation of family members. Think about a brand that’s been around for 30 to 70 years, having a rock-solid core product and value proposition. These brands often hold strong, established core values and have had historical influences on society and culture, evoking a sense of nostalgia. So, does your brand fit these criteria? If yes, read on to unlock your brand’s hidden potential.
Challenges Faced By Legacy Brand
Even with their rich history and brand recognition, legacy brands face several hurdles in the modern marketing world:
- Reaching a Younger Audience: Gen Z and Millennials prefer new, trendy brands over established ones.
- Digital Presence: Many legacy brands struggle with their online presence, often lagging in social media engagement.
- Innovation: Sticking to traditional methods can hinder innovation, making it hard to keep up with the fast-paced digital world.
- Competition: Smaller, agile brands that are already well-versed in digital and social media marketing often become their competition.
- Attention Spans: The fleeting attention spans of Gen Z make it challenging to capture and retain their interest.
So, how does social media marketing for traditional brands help overcome these challenges? Let’s find out.
How Does Social Media Marketing Help Legacy Brands?
1. Connecting with Gen Z and Millennials
Social media is where the younger audience lives. By adopting a traditional brand social media strategy, legacy brands can connect with these consumers on platforms they love. For example, consider a heritage tea brand collaborating with popular influencers to showcase traditional tea recipes with a modern twist. This not only brings the brand into the spotlight but also appeals to a broader, younger audience.
2. Building a Digital Presence
An effective social media marketing company can help legacy brands build a strong online presence, engaging with their audience through compelling content and interactions. This means moving beyond just having a Facebook page to creating engaging Instagram stories, TikTok videos and even leveraging LinkedIn for B2B engagement. Consider a brand like, say, Taj hotel in Mumbai. A legacy brand known for its hospitality and services. They partnered with a digital marketing agency in Mumbai to revamp their social media presence. The agency helped them create engaging content that showcased the heritage and legacy of their business while also using relevant trends like user-generated content and influencer marketing
3. Boosting Innovation
Social media trends are ever-evolving. Staying updated with the latest social media trends for traditional businesses ensures that legacy brands remain relevant and innovative. Take, for example, the recent trend of Instagram Reels – short, engaging videos that can quickly capture attention and be shared widely.
4. Enhanced Engagement
Social media engagement for legacy brands can be significantly improved by creating relatable and interactive content. Think live sessions, Q&A segments, and user-generated content that encourages followers to share their experiences with your brand.
How We Can Help
As a digital marketing company with experience in transforming traditional brands like Wagh Bakri, we offer a comprehensive approach to social media marketing for established businesses. Here’s how we can help:
1. Creating a Social Media Content Calendar for Traditional Brands
A well-planned content calendar ensures that your brand remains consistent and relevant. We will help you map out engaging posts, stories and campaigns that resonate with your audience.
2. Influencer Marketing for Legacy Brands
Partnering with influencers can give your brand the boost it needs to connect with younger consumers. We will identify the right influencers who align with your brand’s values and aesthetics. For instance, a renowned chef uses your brand’s traditional spices to create viral recipes.
3. Engaging Content Creation
From nostalgic stories to behind-the-scenes glimpses, we’ll craft content that not only showcases your brand’s heritage but also engages your audience on a personal level.
4. Trend Analysis and Adaptation
Staying on top of social media trends for traditional businesses is crucial. We will keep you updated with the latest trends and help you adapt them to fit your brand’s narrative. This means not only following trends but setting them as well.
In Conclusion
Legacy brands have a rich history and an undeniable charm. However, in today’s digital age, it’s crucial to adapt and evolve. With the right traditional brand social media strategy, these brands can not only survive but thrive. By following these tips and partnering with a digital marketing agency that understands the unique challenges of legacy brands, you can transform your brand.
So, are you ready to take your legacy brand to the next level? Contact us at hello@florafountain.com Let’s chat!
Frequently Asked Questions
Vasim Samadji is a partner at Flora Fountain, where he leads the Business and Marketing Strategy divisions. He is a seasoned professional with an MBA in marketing and over a decade of experience working with multiple MNCs. Vasim is a firm believer in the power of creation and he is...
