Are you sure your website is living up to its full potential? Does it have all the necessary elements? These key elements ensure that your small business is getting the most out of your website, especially in a competitive market like Surat. So, read on and find out how a website can help your Surat-based Small Business along with.
Table of Contents
- How do Websites help Small Businesses
- Essentials for Your Website
- Tips for Small Business Websites
- Concluding Thoughts
- Frequently Asked Questions
How do Websites help Small Businesses
If your small business doesn’t already have a website, it might be missing out on a goldmine of opportunities. A well-made and well-maintained website can do wonders for your small business, especially if you’re based in Surat. Surat is a competitive market, and carving out a space for yourself can be difficult. A website can help you in the process, no matter the industry. Restaurants, cafes, gyms, retail stores, garment manufacturing—whatever the industry, a website can help you generate more leads and convert those leads.
A website serves various purposes: creating awareness, building trust, informing and interacting with customers or clients, and more. A well-built website is a multi tool for your business, not just a digital brochure!
Essentials for Your Website
If you’re looking to create a small business website in Surat, there are a few elements that are essential for a good website experience. For instance, if a person visits your website looking for a channel to get in touch with you, you need to make sure that all the contact details are mentioned. As basic or trivial as these may seem, these are the key elements for a website that provides the best results. So, let’s take a look at them to make sure your website doesn’t get noticed for the wrong reasons!
1. Catchy Landing Page
Your landing page is the page a visitor lands on (hence the name). Therefore, it should grab their attention. This is where a good copy would go a long way. Make sure you invest in well-written content because this is the page where a good copy will go a long way. Content writing experts can help you write copies that can grab customers’ attention and pull them in. Just make sure the design isn’t too complicated or overwhelming.
2. Contact Details
This is the most crucial part. Make sure all the necessary contact information is mentioned. Contacting your business should not feel like a chore. The key trio of contact information is:
- Phone Number
- Email ID
- Physical Address + Google Maps Location
If you have different email addresses for different purposes, list them all. If you need specific information from the visitor, add a contact form. You can even add links to your brand’s social media pages. Once the person decides to contact you, getting in touch with your business should be a breeze.
3. Accessibility
There is little to no chance that if your website isn’t loading on a phone, the visitor will go through the trouble of opening it on their laptop. No matter what device the visitor is using, make sure your website opens perfectly. Additionally, ensure that it loads quickly. Nobody likes waiting when they could be scrolling through the rest of the internet instead. A website development company can help you build a reliable website that never lets you down.
4. User-Friendly and Easy to Navigate
A badly-designed navigation system can actually make the website a barrier for the visitors instead of being a helpful tool which eases the process. So, make sure going from one page to another is easy. Whenever the visitor visits the website with a clear purpose, be it reading your blogs, ordering a product or going through your gallery, make sure it is designed in a way that guides them to their destination. The visitor shouldn’t land on your page and be clueless about where to go next in order to reach where they want to.
5. Testimonials
This is especially important for small businesses looking to tap into newer demographics and generate new leads. Testimonials, especially on the website, can help build trust and credibility. They can be the exact element that pushes a prospective customer or client to actually buy your product or service.
6. About Us Page
You should not underestimate this page. Talk about your business here clearly. Who you are, what you do, why you do it and who is your business for. The visitors should have clarity about your business. This improves the quality of leads you generate. Furthermore, you can tell the story of your brand here, which makes it easier to connect with your business on an emotional level so that your business feels more human and everybody prefers to do business with humans!
7. Products / Services Page
Needless to say, you need to talk about the actual service or product that you provide. Talk about how your business can add value for the customer or clients. The key to a great products/services page which will result in more leads and conversions may seem very basic but it is good quality pictures and detailed descriptions. You don’t want to miss out on any essential detail. An ecommerce development company can help you with building an ecommerce website which can also help you directly sell online. An ecommerce website makes it easier for the visitor to buy your products if they’ve made up their minds.
Tips for Small Business Websites
While building a website for a small business, make sure that the website is tailored to your business interests. You need to make little tweaks to your approach which will become highly beneficial down the line. Let’s take a look at a few pointers:
1. Tailor your messaging
Make sure that the messaging is specifically crafted for your exact audience. No matter your brand tone, you can sprinkle your website content with Surat-specific references. With the help of a digital marketing agency in Surat, you can tap into the sensitivities of the people of Surat. This immediately tells them who your business is for.
2. Focus on SEO
Getting ranked higher on search engines can make all the difference, especially for a small business. Instead of spending your resources on general keywords, choose to target more specific keywords based on your location and industry. It’ll require you to gain an understanding of exactly how your target group searches but once implemented properly, it’ll generate better quality leads. An SEO company can help you figure out the best keywords that’ll provide you with the best results!
3. High-Quality Design and Content
Investing in high quality design and content is a must. These help build trust among people who are completely unaware about your business.
4. Create a digital ecosystem
As a small business, you should aim towards creating a well connected ecosystem across your social media, emails and website. For instance, you can simply put a link in your Instagram Bio to your website. It not only makes it easier for people to hop from one to another but also makes more people aware of your website.
5. It’s not a one-time thing
A website, much like your social media pages, is a constant ongoing process. Depending on the results and business goals, the purpose of the website will keep changing. For instance, you might feel that the main focus of the entire website should be shifted from creating brand awareness to increasing conversion rates. This will require tweaks and changes in your website. Partnering with a web development company in ahmedabad can help make the website maintenance a lot smoother.
Concluding Thoughts
A great website can not just be an accessory but an actually useful tool for both the business and the customers. It can help you generate leads and establish an online presence while it can also help customers interact with your brand easily. A great website, however, takes some effort to build.
Looking to get a website built for your small business? Get in touch with our digital marketing company at hello@florafountain.com and we’ll be more than happy to help out!
Frequently Asked Questions
The founder and partner of Flora Fountain, Shefali leads the Content and Technology divisions. A one-time engineer who started her career writing front-end code, she took a detour sometime during her 9 years in New York, studied journalism and started writing prose, poetry and sometimes jokes. She now has 15...
