Ever come across those ‘Digital Marketing Course in 30 Days’ videos on YouTube? Whether they deliver on their promise is up for debate, but let’s start with a truth: Behind those overnight marketing success stories you see online, there is usually a lot of sweat and strategy. However, you can still boost your marketing results with some clever tricks. As a leading digital marketing company in Ahmedabad, we are here to share 10 marketing tips to get your business seen (and heard)!
Table of contents
- Submit your Business to Business Directories
- Plan & Schedule Text Content of Your Business
- Make Blog Content Into Twitter Thread & LinkedIn Course
- Update & Share Your Business Card
- Plan a Giveaway
- Re-engage past customers
- Optimise your GBP
- Email marketing
- Blogging
- Social Media Marketing
- Conclusion
- Frequently Asked Questions
10 Quick & Easy Marketing Tips You Can Start Using Today
1. Submit your Business to Business Directories
Today’s world is DIGITAL so your business needs to be visible online. One of the simplest and most effective marketing tips you can implement is to submit your business to relevant online directories. These directories act like giant online phonebooks, where potential customers can search for businesses like yours.
Here’s the best part: submitting your business to most directories is completely free. Here are a few popular options to get you started:
- Google Business Profile: This is a MUST, especially if you have a brick-and-mortar location. A well-optimised Google Business Profile listing can help you appear in local search results, which is fantastic for driving foot traffic (Tips to optimise GMB in point 7th).
- Apple Maps Connect: Similar to Google My Business, Apple Maps Connect helps your business show up in Apple Maps searches.
- Yelp: A widely used platform for finding local businesses and reading customer reviews. Claim your free Yelp listing and encourage satisfied customers to leave positive reviews.
- Industry-Specific Directories: There are online directories for almost every industry imaginable. Do some research and find directories that cater to your specific niche.
2. Plan & Schedule Text Content of Your Business
Planning and scheduling your text content in advance is a lifesaver for busy business owners. It helps you stay consistent with your marketing efforts and ensures that you are always putting out high-quality content.
Here are some tips for planning and scheduling your text content:
- Brainstorm content ideas: Dedicate some time each week or month to brainstorm content ideas that resonate with your target audience. Think about the challenges they face, the questions they have, and the information they would find valuable.
- Choose a content calendar tool: There are many free and paid content calendar tools available online. These tools can help you plan, schedule and track your content creation process.
- Batch create content: Set aside dedicated blocks of time to write a bunch of content at once. This can help you get in the zone and avoid writer’s block.
- Schedule your content: Once your content is created, schedule it to be published on your website and social media platforms. This will save you time and ensure that your content is going out regularly.
3. Make Blog Content Into Twitter Thread & LinkedIn Course
Repurpose, Repurpose, Repurpose! Content creation takes time and effort. But the good news is, that you can often get more mileage out of your existing content by repurposing it for different platforms. Did you write a killer blog post? Turn it into a series of Twitter threads or an infographic strategy for LinkedIn A carousel is a format that allows you to add multiple images and/or videos in a single post or an infographic strategy for LinkedIn. Did you record a fascinating webinar? Break it down into bite-sized videos for YouTube.
4. Update & share your business card
Business cards are still a valuable marketing tool, but in the digital age, they can be even more powerful. Here’s how to give your business cards a digital upgrade:
- Include a QR code: A QR code can link directly to your website, social media profiles or even a digital version of your business card. This makes it easy for people to connect with you online.
- Use a design app: Many design apps are available that can help you create professional-looking business cards.
- Share your card digitally: Don’t just hand out physical cards. Share your digital business card via email, text message or social media.
By making your business card more interactive, you will leave a lasting impression on potential customers.
5. Plan a Giveaway
Who doesn’t love free stuff? Running a giveaway is a fantastic way to generate excitement about your brand, attract new followers and boost engagement. Here’s how to plan a successful giveaway:
Define your goals
Before you launch your giveaway, take some time to define your goals. Are you trying to increase brand awareness, grow your email list or drive traffic to your website? Knowing your goals will help you determine the best prize and promotion strategy.
Choose the right prize
The key to a successful giveaway is offering a prize that your target audience will actually want. Ideally, the prize should be something related to your business, but it doesn’t have to be your most expensive product or service.
Keep it simple
Don’t make it hard for people to enter your giveaway. The entry process should be quick and easy. This could involve things like following you on social media, tagging a friend or signing up for your email list.
Promote your giveaway
Spread the word about your giveaway across all your marketing channels. This includes your website, social media platforms, email list and even local community forums.
Announce the winner
Once the giveaway period is over, be sure to announce the winner publicly. This shows transparency and builds trust with your audience.
Bonus Tip: Use a giveaway management tool to streamline the process. These tools can help you collect entries, randomly select a winner, and track your results.
6. Re-engage past customers
Just because someone has purchased from you in the past doesn’t mean you should forget about them. Here are some ways to re-engage past customers:
- Offer exclusive discounts or promotions.
- Send them personalised emails with product recommendations or tips.
- Run targeted ads on social media to remind them about your brand.
- Invite them to participate in a loyalty program.
By staying on their radar, you can encourage past customers to come back for more and become loyal brand advocates.
7. Optimise your GBP
For brick-and-mortar businesses, optimising your Google My Business (GMB) listing is crucial. A well-optimized GBP listing can help you appear in local search results, leading to more foot traffic and sales.
Here are some key things to focus on:
- Complete all the information accurately: This includes your business name, address, phone number, website URL, and hours of operation.
- Upload high-quality photos: People are more likely to click on a listing with attractive photos.
- Encourage customer reviews: Positive reviews build trust and credibility.
- Respond to reviews: Show your customers that you care by responding to their reviews, both positive and negative.
- Categorise your business correctly: Make sure you are listed under the correct category for your business type.
By taking the time to optimize your GMB listing, you can improve your local SEO and attract more customers who are searching for businesses like yours.
8. Email marketing
Email marketing might seem old-fashioned, but it’s still one of the most effective ways to connect with your customers and promote your products or services. Here’s how to use email marketing effectively:
- Build an email list: Offer valuable content (like free ebooks or white papers) in exchange for email addresses.
- Segment your list: Don’t send out the same generic emails to everyone. Segment your email list based on demographics, interests or purchase history. This allows you to send more personalised and relevant emails.
- Focus on value, not just sales: Don’t just use email to push promotions. Provide your subscribers with valuable content, such as industry insights, how-to tips or exclusive discounts.
- Keep your emails concise and engaging: People are busy, so get to the point quickly and use a clear call to action.
By following these tips, you can use email marketing to nurture leads, build relationships with your customers, and ultimately drive sales.
9. Blogging
Blogging is a fantastic way to establish yourself as an expert in your industry, attract organic traffic to your website and build trust with your audience. Here are some tips for successful blogging:
- Choose relevant topics: Write about topics that are relevant to your target audience and your business.
- Focus on quality over quantity: It’s better to publish high-quality blog posts regularly than to churn out low-quality content frequently.
- Optimise your blog posts for search engines: Use relevant keywords throughout your blog posts and meta descriptions to improve your search engine ranking.
- Promote your blog posts: Share your blog posts on social media, email them to your subscribers, and submit them to relevant online directories.
- Be consistent: Commit to publishing new blog posts regularly. This will help you build momentum and keep your audience engaged.
10. Social media marketing
Social media is a fantastic way to connect with your target audience, build brand awareness and drive traffic to your website. However, with so many social media platforms out there, it’s important to be strategic about where you spend your time and resources.
Here are some tips for successful social media marketing:
- Choose the right platforms: Don’t try to be everywhere at once. Focus on the platforms where your target audience is most active.
- Create engaging content: Share a variety of content formats, such as images, videos, articles and polls.
- Interact with your audience: Respond to comments and messages promptly.
- Run social media ads: Paid social media advertising can be a great way to reach a wider audience and target specific demographics.
Conclusion
These quick marketing tips are a great starting point, but marketing is a long-term game. While these tactics can give you a quick boost, building a truly sustainable online presence takes strategy, expertise and consistent effort.
That’s where a digital marketing agency in Ahmedabad like us comes in. We can help you develop a comprehensive online marketing strategy that’s tailored to your specific business goals and target audience. We work with you to create high-quality content, optimise your website for search engines and manage your social media presence
Contact us today at hello@florafountain.com and let’s create a winning online marketing strategy that gets you leads and results.
Frequently Asked Questions
Vasim Samadji is a partner at Flora Fountain, where he leads the Business and Marketing Strategy divisions. He is a seasoned professional with an MBA in marketing and over a decade of experience working with multiple MNCs. Vasim is a firm believer in the power of creation and he is...
