Shopify SEO: Guide for Shopify Website Owners To Increase Organic Traffic - Flora Fountain
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Shopify SEO: Guide for Shopify Website Owners To Increase Organic Traffic

A light green shopping bag with a 'S' logo and a laptop resting on a table.

You’re running a Shopify store, and everything’s set up – products, cool pictures – but where’s the traffic? Shopify’s traffic sources include organic, direct, Facebook ads, Google ads, and Pinterest ads. The good news? You can turn your online store into a customer magnet using organic methods without breaking the bank.

In this blog, we will dive into Shopify SEO strategies to boost organic traffic on your website. We’ll cover SEO optimisation, crafting quality blog content, keyword research and much more. Let’s get started!

Table of contents

Why Shopify SEO is Important for Organic Traffic?

Imagine this: you open your laptop one morning, check your analytics, and see a flood of new visitors browsing your products. That’s the power of Shopify SEO in bringing organic traffic. Moreover Shopify SEO:

  • Targets the right audience: SEO allows you to target specific keywords which people use to search for products like yours. It is, letting the right people know you exist and have exactly what they need.
  • Is a free traffic powerhouse: Unlike paid advertising, organic traffic from search engines is completely free. SEO helps your store rank higher in search results, so potential customers stumble upon you naturally, saving you those precious advertising bucks.
  • Builds trust and credibility: When your store ranks high in search results, it shows search engines (and potential customers) that you’re a reliable and trustworthy source. This can give you a leg up over competitors and encourage people to choose you.
  • Helps in long-term growth: Shopify SEO is sustainable, unlike paid ads that stop when you stop paying, SEO benefits are long-lasting. The more you optimise your store, the higher you’ll rank, leading to a steady stream of organic traffic over time.
Checklist To Complete Before You Start Your Shopify SEO

Before we dive into discussing strategies, let’s first complete our Shopify SEO checklist, which is a must before starting Shopify SEO.

  • You have set up your business account and installed the Google Search Console on your devices. Among other helpful information, Google Search Console shows you which sites rank for which queries, where they rank and how many clicks you receive.
  • Make sure your website has Google Analytics installed. By installing Google Analytics for free you can check the amount of traffic and what it does on your website.
  • Make your theme mobile-friendly. A few of the free themes available on Shopify are designed from the ground up with responsive web design in mind. Even if you haven’t made any changes to your theme—or had one created—it is still advisable to use this Google tool to check whether it is mobile-friendly.
10 Shopify SEO Strategies to Increase Organic Traffic

You can proceed once you have verified that each of these is in place. Now, apply these 10 Shopify SEO strategies to increase the organic traffic and search engine exposure of your store on Google and Bing.

1. Submit your website’s sitemap to Google

This crucial step acts like a map for search engines, guiding them to all your important pages. This ensures they get indexed and appear in search results when people use relevant keywords. Without a submitted sitemap, search engines might miss valuable pages, hindering your website’s visibility

Here is how you can submit your sitemap to Google Search Console

← Sign in to Google Search Console

← In the sidebar select your website

Google search bar

← Click on sitemaps

Google search console side bar

Remove outdated or invalid sitemaps (if any) like sitemap.xml

← Enter ‘sitemap_index.xml’ in the ‘Add a new sitemap’ field to complete the sitemap URL.

← Click Submit.

Optimise Shopify’s page editor

Shopify’s page editor

Shopify’s content management system (CMS) has a page editor with a simple user interface to build landing pages, collections pages, product detail pages and blog posts.

Basic formatting settings, headings, tables and HTML editing are all possible using the page editor. Additionally, you can add videos and photographs to the pages.

Your description is utilised for the meta description and your page title is used for the title tag and H1 by default. Site owners can change the search engine preview area to override these automated defaults.

One significant ranking component is page titles. They act as the headline for your search results and give search engines information about the contents of your page.

In search results, meta descriptions are frequently shown below the title. They can increase the number of click-throughs to your website and should provide an overview of the page’s content for prospective customers.

3. Site speed

A fast and responsive website is crucial for both user experience and search engine ranking. Website speed directly impacts how long it takes for your pages to load, and slow loading times can lead to frustrated visitors and lost sales. Optimise image sizes, minimize HTTP requests and consider using a content delivery network (CDN) for faster global delivery. Remember, a speedy website keeps visitors engaged and search engines happy.

4. Technical SEO

This involves various behind-the-scenes optimisations that might feel complex. It covers aspects like URL structure robots.txt files and schema markup. While complex, collaborating with an SEO company in Ahmedabad can ensure these technical aspects are handled efficiently, allowing you to focus on crafting compelling content and building a thriving online store.

5. Create content on social media

Today, social media presence is non-negotiable. Engage your audience on platforms like Facebook and Instagram with engaging content showcasing your products’ benefits, industry insights or even entertaining visuals. Collaborate with a digital marketing company in Ahmedabad for a comprehensive social media strategy, content creation, posting, and analytics. This strategy drives traffic back to your website, boosting organic visits and potential conversions.

6. Local SEO

If you have a physical store, you must focus on local SEO. Optimise your listings on Google My Business and other local directories. Include accurate business information and positive customer reviews and manage your online reputation for improved local search visibility. Consider consulting a local SEO agency in Ahmedabad with expertise in your specific market to ensure your Shopify website is reaching the right local audience.

7. Image optimisation

Don’t just rely on visuals alone. Use relevant keywords in image file names and alt-text descriptions. This helps search engines understand the context of your images and associate them with your target keywords. Additionally, resize images for optimal loading speed to avoid slowing down your website. Remember, well-optimised images not only enhance user experience but also contribute to your overall Shopify SEO strategy.

8. Blogging for your website

Regularly publish informative and engaging blog posts relevant to your target audience. Include relevant keywords naturally within the content and utilise internal linking to connect related pages within your website. This strategy not only establishes you as a thought leader in your industry but also improves user engagement and search engine rankings by demonstrating your website’s depth and expertise.

9. Internal linking

Strategically link relevant pages within your website. This helps search engines understand the relationship between pages and distribute link value, ultimately improving your website’s overall authority and user navigation. By making it easier for users to find related information, you keep them engaged and encourage them to explore your website further.

10. Analytics

Data is your friend in the competitive world of SEO. Track your website traffic and performance using tools like Google Analytics. Monitor key metrics like page views, bounce rate and conversion rate to identify areas for improvement. By analysing your data and refining your SEO strategy based on insights, you can continuously optimise your website for optimal results and maximise your organic traffic potential.


Shopify SEO is like planting a seed for customer success. You put in the work initially (keyword research, content creation, etc.), but over time, you reap the rewards of a thriving online store with a loyal customer base. Start implementing some basic SEO strategies and watch your online empire grow If you need a full-proof SEO plan reach out to a digital marketing company in Ahmedabad like us. With our strategies, we help you increase Shopify traffic, rock that SEO checklist, and make your online store the talk of the town. Contact us at

Frequently Asked Questions

It can seem difficult at first, but Shopify SEO is generally considered easier than SEO for traditional websites. Shopify offers built-in SEO tools and apps to simplify the process and there are many free resources available to help you learn the ropes.
SEO is a long-term strategy, not a quick fix. It can take several months to see significant improvements in your rankings and traffic. However, the benefits are long-lasting and a well-optimised store can continue to attract organic traffic for years to come.
There are many free and paid tools available to help with Shopify SEO. Some popular options include Google Search Console, Ahrefs and SEMrush. These tools can help you with keyword research, competitor analysis, backlink tracking and more.

The founder and partner of Flora Fountain, Shefali leads the Content and Technology divisions. A one-time engineer who started her career writing front-end code, she took a detour sometime during her 9 years in New York, studied journalism and started writing prose, poetry and sometimes jokes. She now has 15...

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