How Your Business Can Make a Place in the Hearts of Rajkotians: TOV & Personality Analysis of Rangilu Rajkot - Flora Fountain
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How Your Business Can Make a Place in the Hearts of Rajkotians: TOV & Personality Analysis of Rangilu Rajkot

A city road, with industries, lights and shops

aa, kem haale badhu? Rajkot ma Dhandho karvanu vichaaryu? Ekdam haachi jagya a aavya ho…

Rajkot city is buzzing with various industries, creating ample opportunities for businesses. However, diving into a new city’s business scene isn’t easy. Just like we started our chat in Rajkot’s friendly tone, launching a business here requires understanding and embracing the city’s personality.

This blog dives deep into Rajkot’s unique personality, offering insights into effective local marketing strategies tailored for the city. Discover how you can seamlessly weave your brand’s personality into the vibrant fabric of Rajkot!

Table of contents

  1. History of Rajkot
  2. What’s the Personality of Rajkot
  3. 5 Strategies for Local Marketing in Rajkot
  4. Our Work with Rajkot’s Brands
  5. 4 Additional Tips for Marketing in Rajkot
  6. In Conclusion
  7. Frequently Asked Questions

History of Rajkot

Rajkot, a city with a fascinating past, was once a princely state under British rule, founded by Thakorji Vibhaji in 1610. In 1822, the British set up the Kathiawad agency, and Rajkot became an important city in that region. Rajkot is one of the cities of the Kathiawad region and people here speak the Kathiawadi language. The current Kothi area, where customs and railway offices are now located, used to be the headquarters for British officials.

In 1925, Mahatma Gandhi visited Rajkot, initiating the city’s first educational activities. Today, Rajkot has grown into a well-established centre for rural industries, like engineering, jewellery, auto-components, casting and forging, diesel engines, machine tools and the share market.

What’s the Personality of Rajkot

A busy street with shops and food stalls in Rajkot

In Narsinh Mehta’s poem, Kathiawad is praised as a divine land. If I had to describe Rajkot in one word, it would be “colourful” or “Rangilu” in the local language. The city is lively, and its people, called Rajkotians, are known for being cheerful and fun-loving. They follow the motto “majja ma rehvaanu,” meaning enjoying life.

Every festival is celebrated with lots of excitement in Rajkot. The city’s nightlife and food are fantastic, earning it the nickname “mini Mumbai” sometimes. An interesting thing about Rajkot is that between 1 pm to 3 pm, most shops, big and small, close. Even though people work late at night, they usually take a break and rest during these afternoon hours.

Rajkot’s charm lies in its vibrant spirit. The unique mix of traditions, celebrations and daily life forms a captivating picture that truly represents the city’s essence.

5 Strategies for Local Marketing in Rajkot

Since you have a basic idea about Rajkot’s personality and history, let’s look at some strategies that you can apply for local marketing in Rajkot.

Understand the market

Researching your market involves more than just analysing data; it’s about immersing yourself in the city and understanding Rajkot’s consumer preferences. Identify your target audience and ask crucial questions: Does your product or service address their problems or provide valuable solutions? If not, how can you carve a space for your offering in their minds? Take the time to visit the city and connect with your audience on a deeper level. After all, building a successful connection starts with understanding and meeting the needs of your customers.

Be where your customers are

No, it doesn’t imply relocating to Rajkot. It signifies that your brand should thrive where your customers reside. If your market research indicates that the majority of your customers fall between the ages of 18 to 24 and are active on Instagram and Facebook, then your brand needs to have a visible presence on these platforms. Being present doesn’t merely involve creating an account but actively posting content that is not only likeable but also shareable. Here are examples of some stellar accounts.

Instagram Account of JP Jewellers in Rajkot
Account of Shilpa Lifestyle The Jewellery People
Instagram account of Mohit Chimanlal Jewellers
Talk like they talk

We have chatted a lot about this in our blogs and on Instagram – making your brand more relatable and giving it a unique voice. But it’s important to make sure that your brand’s way of talking fits in with the way people in your city talk. For example, you could use Rajkot’s slang and humour in your marketing. The key is to be clear about your tone of voice. We, as a digital marketing agency, always stress how important this is to our clients. However, sometimes they seem a bit confused about it. If you are feeling the same way, your efforts might be going in the wrong direction, missing the mark.

Collaborate with experts

As a business owner, you have got a lot on your plate when setting up shop in a new city. Amidst the myriad of tasks, handling marketing efforts and maintaining your online presence can feel like a juggling act. That’s where the experts step in. Consider teaming up with the digital marketing agency in Rajkot to outsource your marketing efforts to them. It’s a strategic move that allows you to focus on what you do best while ensuring your business gets the attention it deserves. Let the professionals handle the marketing hustle while you steer your business toward success.

Work with Influencers

In the initial stages, when your business isn’t widely recognized in the city, utilising influencer marketing can be a game-changer. Partnering with well-known influencers in Rajkot allows them to spotlight your business on their accounts, effectively raising awareness. Especially in the early phases, teaming up with micro-influencers proves to be the most fitting approach, ensuring that your budget is wisely spent and not exhausted.

Our Work with Rajkot’s Brands

Our social media marketing company has proudly risen to become one of the foremost firms in Rajkot. Our clientele predominantly consists of jewellery businesses based in Rajkot. Specializing in digital marketing for the jewellery industry, we are a trusted partner in promoting and enhancing the online presence of these businesses.

Shilpa Lifestyle

A premium jewellery brand based in Rajkot, specialising in exquisite gold and diamond pieces, approached us with a goal – to curate an unforgettable experience for their customers. Embracing their vision, we seamlessly integrated it with our digital marketing strategies, taking charge of their Instagram and Facebook platforms. From brainstorming creative ideas to crafting compelling copies, designing captivating visuals, posting regularly and overseeing the overall management – we were there every step of the way.

This continuous and dedicated effort bore fruit as the brand witnessed a substantial growth of 60,000 followers on their social media accounts. It’s not just about numbers; it’s about creating an engaging and authentic connection with the audience, and we are happy to have played a pivotal role in achieving that for our valued client.

Account of Shilpa Lifestyle The Jewellery People
JP Jewellers

We worked with yet another exquisite jewellery shop nestled in the heart of Palace Road, Rajkot. Their goal was simple – a direct and effective approach to connecting with customers. Hearing their request, we tailored content that spoke directly to their target audience in Rajkot.

From compelling copies to captivating captions, our focus was on creating resonance. We carefully designed each post to not just showcase their jewellery but to capture the inherent beauty that makes them stand out.

Account of Shilpa Lifestyle The Jewellery People
Mohit Chimanlal Jewellers

They were just about to kickstart their Instagram marketing journey when they approached us. We designed their logo and initiated posting on their Instagram feed. Their primary goal was to communicate in Gujarati, with a sprinkle of English, aiming to connect more intimately with the audience in Rajkot.

Instagram account of Mohit Chimanlal Jewellers

4 Additional Tips for Marketing in Rajkot

  • Make connections with Rajkot’s business community and professions. You can participate in online organisations, forums, communities and events related to your industry and expertise. To network with possible clients, business associates, and influencers, you can also go to offline gatherings like workshops, seminars and trade exhibits.
  • Make local events and celebrations part of your marketing. Sponsor local events, and create campaigns that tie into the festive spirit. This will create a positive association with your brand and gain you goodwill in the community.
  • While digital marketing is essential, don’t underestimate the power of offline engagement in Rajkot. Organise interactive booths at local markets sponsor cultural events or host workshops to directly connect with your target audience. This creates a personal touch and reinforces your brand message.
  • Rajkotians appreciate brands that take the time to understand their individual needs and preferences. Use data-driven insights to personalise your marketing messages, offer targeted promotions and provide responsive customer service. This builds trust and loyalty, making your brand a preferred choice in the crowded marketplace.

In Conclusion

Understanding the Tone of Voice (TOV) and personality of Rajkot is essential for businesses seeking to establish a meaningful connection. Just as every conversation in Rajkot is unique, so should your brand’s communication. To embark on this exciting journey of capturing Rajkotians’ hearts, partner with our digital marketing agency and make your business an integral part of their beloved Rangilu Rajkot. Contact us today at and let’s start crafting your brand voice.

Frequently Asked Questions

Jewellery and automobiles are two big industries of Rajkot.
Any business that wants to increase its online presence and attract more customers online would need a digital marketer.

Vasim Samadji is a partner at Flora Fountain, where he leads the Business and Marketing Strategy divisions. He is a seasoned professional with an MBA in marketing and over a decade of experience working with multiple MNCs. Vasim is a firm believer in the power of creation and he is...

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