Services offered
- Social Media Marketing
- Branding
- Launch Strategy
- Digital Campaigns
- Print Collaterals
- Brand IP
- Influencer Marketing
- Google My Business
Industry
- Jewellery
Shilpa Lifestyle, a premium jewellery brand in Rajkot, had a simple goal — to become a leading lifestyle jewellery brand in Saurashtra. Their goal was to be recognised as the dream brand for every bride in the region as well as successfully launch their diamond jewellery collection. However, they faced a significant hurdle—they lacked the social media know-how to make this happen.
- No Strategy to Launch the Diamond Collection
- Weak social media presence
- High Competition in the Market
Shilpa Lifestyle knew that their success could be amplified through social media, but they didn’t know where to start. With only a small follower base, they needed a clear strategy to not just attract attention but also build deep, lasting trust with their customers. They aimed to establish themselves as the leading bridal jewellery brand in Rajkot and expand their influence to surrounding regions. Additionally, launching their diamond jewellery collection posed another challenge as they needed to create significant buzz for it.
- Worked on Building Trust & Improving Brand Positioning
- Implemented a Launch Strategy to Introduce Their Diamond Collection
- Created and Launched Shilpa Brides, An Exclusive Event For To-Be Brides.
Built Trust With a Campaign Called Pidhiyon ka Vishwas
We knew that trust was the foundation for any successful jewellery brand, especially in a market like Saurashtra where tradition runs deep. To tap into this, we created the Pidhiyon ka Vishwas campaign, a heartwarming story of how Shilpa Lifestyle is trusted by different generations.
It sent a clear message to their audience that Shilpa Lifestyle isn’t just another jewellery store; it’s a brand that they can trust.
To make sure this message reached far and wide, we ran digital ads and set up billboards, all focusing on Pidhiyon ka Vishwas.
And the response was phenomenal!
Customers from nearby cities like Bhavnagar, Junagadh and Amreli started visiting the store.
Smartly Launched their Diamond Jewellery Line When The Brand Started Getting Attention
With the brand now being talked about across the region, it was the right time for something bold—the launch of their diamond jewellery line — Diamonds and Beyond.
We helped them launch this jewellery line through a carefully crafted mix of social media promotions and an exclusive invite-only event. By targeting the right audience and creating excitement around the collection, we ensured that their diamond line debuted with the attention it deserved.
The launch was nothing short of a showstopper, positioning Shilpa Lifestyle as a leader in the luxury jewellery space.
Creating the Shilpa Brides Experience to Attract Brides-To-Be
Knowing that brides are a key customer base, we decided to give them a memorable experience and grab their attention.
That’s why we created Shilpa Brides wherein we would give an exclusive preview of jewellery to a bride-to-be.
We did lead generation campaigns to spread awareness of the event and asked the brides to register for the same.
We invited 50 lucky brides to the store and hired a stylist to suggest the best jewellery for their outfits. So the bride would actually dress up in the store with the jewellery and experience that feeling of being a bride.
We took this experience a level up by making the bride perform the Kanku-Pagla ceremony.
This event became so popular, that they now run it twice a year before wedding season!
Results
Knowing that brides are a key customer base, we decided to give them a memorable experience and grab their attention. That’s why we created Shilpa Brides wherein we would give an exclusive preview of jewellery to a bride-to-be.
